Last night Dean Russell represented epifny consulting and Win That Pitch at the 2018 British Association for Screen Entertainment (BASE) Awards ceremony at Tobacco Dock in London. Dean attended the event following his involvement earlier this year as a judge for the Outstanding Innovation Award and several other creative and marketing category awards.
In its 38th year, the leaders from across the home entertainment industry gathered to celebrate this year's BASE Awards, with 22 awards handed to distributors, retailers, media owners and suppliers from across the home entertainment, retail and creative industry.
Hosted by broadcaster and TV presenter Claudia Winkelman, the 2018 BASE Awards were this year attended by more than 900 guests from 100 member and non-member organisations, with surprises on the night including an exceptional performance by the Disney Voices Choir to celebrate The Walt Disney Company winning the coveted Title of the Year award with Beauty And The Beast, and a 17-foot long Tyrannosaurus Rex gracing the stage to mark Universal Pictures taking the Distributor of the Year award.
This year also saw the introduction of new awards intended to reflect changing consumer and category trends, while also rewarding those in the industry embracing the need to innovate and take risks. Indeed, the inaugural winner of the Creative Marketing Initiative of the Year award was eOne, whose campaign for I, Daniel Blake was celebrated for embracing that innovative approach.
Dean Russell added "The BASE Awards are always a highlight of the year, every year the team at BASE go the extra mile to make the event something extraordinary. It is an honour to be a judge for such a fantastic industry body that has shown leadership over the past few years as consumer habits have shifted so dramatically due to the rise of digital and mobile technologies.
I have to applaud BASE Chief Executive Liz Bales and her amazing team for being a leading light for the screen entertainment industry and for relentlessly showcasing the vibrancy of talent and creative leadership that exists year after year with these groundbreaking awards."
For more details on the BASE Awards Ceremony and the full list of winners visit the official website here: http://baseorg.uk/base-awards-winners-2018/