Business leaders the world over are hearing the term 'Digital Transformation' being banded about and are privately cowering in needless fear. Digital Transformation is new to everyone, and, as such it can seem scary. There are no business models and there are no carefully drawn out plans. Behind the scenes some try to argue that Digital Transformation might be a fad, a passing phase - or more worryingly for some – that trying to delivery digital transformation brings more ris