We live in a modern era – a very, very digitally driven one. The new technical changes occurring have an entrepreneurial feel to them in that we are all pioneers in digital transformation, and none of us really know how it will all turn out. Likewise we do not know the pitfalls of this new business experience yet; but no matter what we must stick to the old rule: The customer must always come first... So how do we go about creating an exemplary customer experience during thes